NEW YORK (September 2010)– Waterworks, the company known for bringing impeccable style, craftsmanship and service to the American bath, has announced a licensing partnership with Springs Global, bringing the luxury bath experience to a broad range of consumers that crave the Waterworks elegant aesthetic.
The collection of bath products, titled Waterworks Studio, is a selection of towels and bath accessories that will offer fresh design solutions for the bath, simplifying the customers’ decision-making process and energizing the luxury bath industry. Designed to allow all elements from the collection to integrate seamlessly together, the assortment combines functionality with style and elegance, and has a distinctive classic feel with a contemporary twist. The bath accessories deliver edited, tailored and streamlined design, allowing the collection to work in both traditional and contemporary settings.
“In response to the needs of both Waterworks loyalists and the design-savvy homeowner, we have designed a fresh and tightly-edited family of bath towels, shower curtains and accessories that is accessible and high-quality. Our partnership with Springs Global provides the launching pad for a collection that will be available to a wider market of discerning consumers,” comments Peter Sallick, CEO of Waterworks.
“We’re excited to enter this relationship with Waterworks,” said Joe Granger, Springs Global President. “This is an important launch for what we view as the best solution for the decorative bath business. Springs Global will create the perfect execution of the Waterworks aesthetic for an ultimate bath experience.”
TOWELS and BATH RUGS
The Perennial solid color Towel collection evokes pure luxury and comfort. Made from 100% combed Turkish cotton, these beautifully designed towels showcase a signature double-dobby design, and are offered in 16 colors such as Moon, Mist, Prairie, Stone, Maritime, Icicle, and Habitat. The soothing color palette consists of shades of blues and greens with grey undertones, allowing them to harmonize with most bathroom environments. Providing a classic yet transitional look, the bath, hand, wash, body sheet and tub mat towels complement all the core bath accessories in the Waterworks Studio collection.
The inspiration behind the Sculpted Subway bath towels is derived from the classic tile pattern that invokes New York City’s heritage. Made from 100% combed Turkish cotton, these lavishly sculpted towels include bath, hand, and wash. Each towel in this collection features a signature dobby on both ends and hem, and is available in four different colors- Moon, Prairie, Stone and Habitat.
Waterworks Studio bath rugs made from 100% cotton, are hand tufted and available in Moon, Mist, Prairie, Stone, Maritime, Icicle and Habitat.
The Vintage Glass collection was inspired by vintage apothecary jars. The striking assortment comes in a choice of clear or blue glass, and includes a lotion pump, soap dish, tumbler, and a small and large jar. All pieces are made of 100% glass and have the capability to stand alone or paired with other items.
The Modern Ceramic accessory collection is made of porcelain and showcases a beautiful eggshell finish, which makes it particularly transitional. This seven-piece group includes a tray, soap dish, large tumbler, tissue box, small cupboard jar, tissue box, and a waste basket. The interiors are made of colored porcelain glaze and all pieces are offered in Sea glass and Prairie, which both respectively marry back to the Perennial towels.
The Luna Marble Collection is made from imported Greek marble and offered exclusively in white marble. Offered in a six piece grouping, the collection includes an elegant tumbler, soap dish, tray, cupboard jar, waste basket and lotion pump.
The Sculpted Subway shower curtain has the same aesthetic as the Subway towel collection. The curtain is made from 100% Turkish cotton and features 12 sturdy metal grommets. It is presented in a drawstring terry bag and available in three colors- Moon, Prairie, and Stone.
Waterworks Studio will be available Waterworks showrooms nationwide and www.waterworks.com on September 20th and in Bloomingdale’s department stores and online at www.bloomingdales.comon September 23rd.
Inspired by the rich history of the European bath, Waterworks has brought impeccable style and artisanal quality craftsmanship to the American bathroom since 1978. Co-founded by Barbara and Robert Sallick, the brand's evolution is based firmly upon a foundation and commitment to design excellence. Each Waterworks product has a story to tell and is created through a unique collaboration involving designers, craftsmen, artisans and manufacturers. Highly regarded as a premier design resource, its exclusive designs now encompass bath and kitchen faucets, surfaces, bathtubs, washstands, accessories, home furnishings and more. Waterworks has presence in key markets across North America through showrooms, wholesale, commercial, and direct-to-consumer channels. www.waterworks.com
About Springs Global
Springs Global US, Inc., is the world's leader in innovative branding, design, marketing, and development of decorative home furnishings, supplying major retailers worldwide with a diverse portfolio of some of the most legendary and recognized home brands in the world. A subsidiary of Springs Global Participações S.A., the world's largest manufacturer and marketer of textile home furnishings, Springs Global's brands include Wamsutta® and Springmaid®, and the company has licensing agreements with companies and brands including Diane Von Furstenberg, Cindy Crawford, Court of Versailles®, and Walt Disney World® Resort. Springs Branded Business Unit offers global decorative home furnishings solutions for its brands and retail partners. www.springs.com.