WATERWORKS PARTNERS WITH THG PARIS TO DISTRIBUTE THE WATERWORKS BRAND FITTINGS AND ACCESSORIES GLOBALLY.
NEW YORK (March 09, 2011)– Waterworks, the company known for bringing impeccable style, craftsmanship and service to the American bath, announced today that it has partnered with THG Paris to launch the company’s portfolio of brands in Western and Eastern Europe, Russia, the Middle East and Far East (China). The partnership will enable Waterworks to develop its presence in markets beyond its North American base–making its offering truly global.
“THG Paris is the premium bath fittings manufacturer and distributor in Europe, the Far East, and Middle Eastern markets. Their experience bringing highly regarded brands into these regions, along with their manufacturing expertise, gives us great confidence in our partnership and for the long term growth of both companies,” states Waterworks’ CEO Peter Sallick.
As Waterworks’ international partner, THG Paris will take on the role of manufacturing, distribution, sales, marketing and product support in these specific markets, while Waterworks will continue to focus on product design and marketing support for all international initiatives as well as managing its growing North American businesses. The objective is to capitalize on the pairing of Waterworks’ brand and design strengths with the manufacturing and distribution expertise of THG, accelerating the brand internationally. THG’s distribution and sales reach includes more than 1,000 global distribution points. Waterworks will be a significantly incremental business for THG.
The assortment of products covered by this agreement will include Waterworks fittings and accessories from collections such as .25, Aero, Aero Retro, Boulevard, Easton, Henry, and Opus.
The Waterworks collection is set to launch at the ISH Fair in Frankfurt, with an exclusive preview of the new product lines by THG at their booth (Hall 4.1, Stand H35). Additionally, to celebrate the partnership and momentous occasion, an evening cocktail will take place on Wednesday, March 16th from 5:00pm. A soft launch of the inaugural Waterworks Shop in the THG Paris showroom took place on January 21st, 2011.
Co-Founded in 1978 by Barbara and Robert Sallick, Waterworks is based firmly upon a foundation and commitment to design excellence. Inspired by the rich history of the European bath, Waterworks has brought impeccable style and artisanal quality craftsmanship to the American bathroom. Each product has a story to tell and is created through a unique collaboration involving designers, craftsman, artisans, and manufacturers. Highly regarded as a premier design resource, its exclusive designs now encompass bath and kitchen faucets, surfaces, bathtubs, washstands, accessories, home furnishings and more. Waterworks showrooms can be found in 15 locations across the country.
The THG Story:
THG’s origins begin with the meeting of three men, Julien Haudiquez, Andre Tétard, and Alexandre Grisoni, who in 1950 establish the “Robinetterie de la Poste”. A few years later, the company moves from the square of Béthencourt-sur-Mer and settles in new, more spacious buildings and renames itself “THG” after its founders. Over the years and through partnerships with prestigious designers and other luxury brands, the company evolves into the industry leader and sets the standard for all to follow with a product assortment ranging from baroque to contemporary.